Its philosophy and core business strategy is to connect with the unconnected and through this, light human candles who can in turn light the world.

This strategy is complemented by the growth cycle of the Sunflower, which is the fuel that drives the heartbeat of this company.

This philosophy is further strengthened and underpinned by David Taylor’s ‘Formula for Success’ theory as portrayed in his book ‘The Naked Leadership” (2002, 2003).

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